It’s September which means only one thing. The countdown for Christmas has begun! No, that began months ago. Of course I’m talking about Apple’s annual iPhone event. According to Apple, the event “should brighten everybody’s day”.
The event started with the obligatory updates regarding retail and how Apple will have sold their 700 million iOS device by the end of next month. The hotly anticipated iOS 7 which was first announced back at WWDC is due for release 18th September. Up next Apple announced that iWork would be available for free on all new Apple iOS devices. Is Apple being charitable by giving away free copies? No, they’ve realised that they have saturated the market and there is no point continuing to charge.
In essence this is a cheaper version of the iPhone 5. It’s available in a whole multitude of colors and has a plastic case. The entire back and sides are made from a single part and so you can see no joins. This is also part of the new aerial. Hopefully Apple have fully tested this new type of aerial as we don’t want to see a repeat of the launch of the iPhone 4 with the “Death Grip”.
The inside is pretty much the same as the iPhone 5 with the Apple A6 chip and a slightly higher battery capacity. An 8MP iSight camera also makes an appearance.
You can buy a number of different color covers for the phone but basically once you’ve seen it there isn’t a lot more to say.
The iPhone 5S will be available in three different color. Silver, Gold and a “new space gray”. Who on earth would own the Gold iPhone unless they were a drug dealer? It’s interesting that the black iPhone doesn’t have a black band anymore; Apple seem to have reverted back to the iPhone 4 and 4S aluminum color band.
Inside it will have a new A7 chip (they’ll get into double digits soon!) that is 64-bit; apparently making it the “World’s first and only smartphone with a 64-bit chip”. I thought one already existed? Leave a comment below. Apple have reengineered all their apps for 64-bit. Please say that developer’s don’t need to reengineer theirs.
An M7 motion coprocessor is included which apparently continuously measures motion data. This would seem to be quite interesting if this is a new type of architecture. Alas it’s nothing special.
Up to 250 hours on standby and 10 hours of 3G talk time.
The camera’s been improved with a “new five-element Apple-Designed lens” with an F2.2 aperture; whatever that means. The phone now has a new flash with two LEDs. One is cool and white, the other is warm and amber. Combining the two gets the correct light. The camera also includes a new burst mode with 10 frames per second. It can also capture HD video at 720p at 120FPS.
Do people really fall for these setup pictures?
Built right into the home button is a fingerprint reader which can scan ‘sub-epidermal skin layers’ and be read from any angle. You can set it up to be required when you unlock your phone or authenticate iTunes for buying apps. It can handle multiple fingerprints too.
It’s available for the same price as the iPhone 5 so no change there. Pre orders start from Friday 13th September with general availability a week later. It’s launching in all the usual countries from 20th September and in China for the first time on launch day.
We find ourselves a year on with only a few cosmetic changes made to the iPhone. I can’t help but wonder if it would be better if Apple just waited for another year and then wowed everyone with the iPhone 6. I’m not saying that iPhone 5S won’t sell but it is hardly revolutionary. I think Jonny Ive’s comment:
“It’s quite remarkable when something feels familiar and yet is new at the same time. That’s the iPhone 5C.”
In other words “It’s the same!”. Am I being too harsh about Apple? Leave a comment below.